February 21, 2017 Webinar
How to Differentiate Your Brand in the Digital Age
2 pm Eastern | 1 pm Central | Noon Mountain | 11 am Pacific
In the digital age, finding your place online is crucial to success. Learn how to set your business apart in an increasingly competitive world.
Today’s client is online 24/7, typically on a mobile device, and well-researched long before they reach out to a prospective professional. However, many professionals have not created a robust online/mobile presence that successfully attracts this type of client, or differentiates their business from the numerous competitors online. This session will demystify today’s “empowered client,” including what they are looking for as they research prospective professionals, and how best to target them. Attendees will also learn how to win in the three key areas of online branding that will set their businesses apart – storytelling, photography and community engagement.
Attendees will learn:
• Who are today’s “empowered clients,” and how to reach them
• Tangible tips for succeeding in the three key areas of online branding – storytelling, photography and community engagement
• Best practices from professionals who have transformed their businesses through this approach, many of which can be applied to their own businesses
Cost: complimentary, thanks to the sponsor:
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