Stiles Machinery is excited to announce the next generation of machine design and digital innovation from HOMAG. This new identity will include a modern machine design across all new HOMAG products, as well as new, consistent product names designed to help customers easily identify the right machine for their specific needs. HOMAG will be revealing their new brand identity at the HOLZ-HANDWERK fair in Nuremberg, Germany.
In the Spring of 2017, HOMAG combined their existing brands, including WEEKE, HOLZMA, BUTFERING and
BRANDT, under the unified HOMAG name. This was the first step in their efforts to organize the group's wide
product range clearly and efficiently for customers around the world. The new brand identity, being revealed at the
HOLZ-HANDWERK show, will be a continuation of this corporate initiative.
Along with the new modern machine design, HOMAG will be incorporating a new naming structure to help
customers easily navigate the wide-variety of manufacturing solutions they offer. Using this new naming structure,
each machine name will reflect the function it performs. For example, all HOMAG edgebanding machines will be
known as EDGETEQ, while their line of panel saw technology will adopt the name SAWTEQ.
In association with their new brand identity, HOMAG has coined the motto “Design Meets Digital,” to reflect their
promise to the manufacturing industry to continue pushing the boundaries of innovation and providing solutions
with increasingly intuitive features and designs.
HOMAG customers can rest assured that the quality and performance they expect from HOMAG name will not
change. With the new machine design and innovative operating structure, HOMAG offers the same
industry-leading solutions, now with more operational features and a sleek new look for the ultimate blend of
design and digital.
Stiles looks forward to being the first to introduce the new HOMAG identity to the North American market this
August at the 2018 IWF trade show in Atlanta, Georgia.
For more information about the latest news and innovations from HOMAG visit their new HOMAG Newsflash
About Stiles Machinery Inc.
As the industry’s leading provider of advanced manufacturing solutions, Stiles has been helping manufacturers
throughout North America increase their efficiency and productivity for over 50 years. With world-class machinery
backed by an experienced and responsive support team, extensive parts inventory, unique upgrade capabilities
and a nationally accredited education and training program, Stiles offers solutions that equip companies for
success in every area of their business. Headquartered in Grand Rapids, Michigan, Stiles has regional offices in
High Point, North Carolina; Bristol, Pennsylvania; Coppell, Texas; and Rancho Cucamonga, California. Stiles is a
proud member of the HOMAG Group, a global leader in the production of industrial manufacturing machinery.
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