Prior to and through the IWF trade show we ran a marketing campaign featuring a sub sandwich. What does a sub sandwich have to do with the CMA, you wonder? Good question. Other than making people hungry, it was an attention grabber and a great way to draw attendees into our booth at the show.
Our clever marketing paid off: our membership numbers are up 11%. I attest our double-digit growth to the strength of our membership benefits as well as the hard work of our very active members.
We were very clear with prospective members who visited our booth at IWF that the true value of the CMA is directly related to the amount you contribute: you get out of it what you are willing to put into it. If you participate in the forums, you know this is a fact. If you have attended one of our regional events within the past year, you also know this rings true.
If running your own shop is leaving you feeling stale, then you need to reconnect with the CMA. We have a lot planned for you in the next year, culminating with the AWFS fair in Vegas. We are still finalizing the event schedule, but I can tell you that we intend to hold a lot more than ever before.
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