Vision Machinery, one of Biesse Group’s leading dealers in North America, hosted a huge gathering of Customers from all across Nevada and California at its Open House in Sacramento last week.
“This event was about double compared to what we did at the end-of-year Open House last year in terms of attendance,” Vision Machinery Founder & Owner Lonnie Campbell said. “We’re quoting a lot of machines.
The feedback on how our Showroom presents was fantastic. It’s a manufacturer level Showroom with a zero pressure environment. People love that and respond very well to it.”
With both existing Customers on hand and those looking to start new manufacturing facilities in the region, the Akron 1330 AFS and the Rover S NBC proved to be highlights of the event.
“Absolutely, they showed really well,” Campbell said. “We got a lot of interest and we’re going to be selling a few here shortly. That’s what the demand of the market is, and with the NBC in particular, there are a lot of Customers who are upgrading from traditional standalone nest-based routers to the feed-through cell because you get so much more productivity and the affordability of these cells is phenomenal.”
Randy Jamison, Biesse Group Vice President Primary Accounts/Selco Brand Manager, attended the Open House and credited Campbell’s company as a case study in dealership success.
“We put a tremendous amount of faith in our dealers to be the eyes and ears of Biesse Group in the marketplace,” Jamison said. “Our continued success is due in no small part to having dealers like Lonnie and Vision Machinery that are second to none.”
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BIESSE S.p.A. - Biesse Group is a global leader in technology for processing wood, glass, stone, plastic and metal. It designs, manufactures and distributes machines, integrated systems and software for manufacturers of furniture, door/window frames and components for the construction, ship-building and aerospace industries. It invests on average 14 million Euro per year in R&D, boasting over 200 registered patents. It operates through 8 industrial sites, 34 branches and 300 agents and selected dealers, exporting 90% of its production. Its customers include some of the most prestigious names in Italian and international design. Founded in Pesaro in 1969, by Giancarlo Selci, the company has been listed on the Stock Exchange (STAR segment) since June 2001. It now counts 4000 employees throughout the world.
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