New Website Offers Resources for Students and Job Seeker
The Wood Industry Resource Collaborative (WIRC) is excited to announce the launch of their industry-wide career awareness campaign, “You Wood.” Developed by several industry trade associations led by AWFS, WMIA, and WMMA, in partnership with Nashville-based INDUSTRIAL Strength Marketing, the WIRC campaign aims to communicate wood industry career pathways and attract new talent.
The “You Wood” campaign features a website with career resource information, including profiles of high-demand positions, career quizzes, links to educational resources like schools and scholarships, industry information, and an events calendar. The site will be continually updated, and features will be added, including industry pro spotlights, additional career pathway information, and custom video content.
“This campaign is the culmination of over three years of communication, research, and hard work,” says WMMA Chief Executive Officer Fred Stringfellow. “Companies in the industry are still struggling to find skilled workers as they grow to meet demand. We are excited to launch this campaign as a way to increase awareness; and to expand the pool of candidates for our future workforce.”
The campaign is geared towards two audiences: high school students and those in their mid-20s to late 30s who are seeking a career change, including military veterans. WIRC conducted a survey of these audiences in early 2020 and found that over 70% of all respondents had no awareness of wood industry careers; however, 23% would consider a career in the wood industry.
“We realize how critical it is to increase awareness of our industry and the career opportunities which exist for both students and those seeking a career change where they can utilize skills they’ve already developed in the workplace,” says WMIA President and CEO Larry Hoffer. “It is our objective that the You Wood website will serve as a portal for those unfamiliar with the wood industry to learn more and begin exploration of their wood industry-related career journey.”
Officially founded in 2018, the charter members of WIRC agreed to the following goals and identified those influencers who can effectively drive interest in the wood industry as a career path (e.g., parents, teachers, social media, and financial resources):
“We hope that members of the wood industry will embrace this website and use it as their own,” says Adria Salvatore, AWFS Assistant Executive Director, Education. “This site is a step towards a sustainable skilled talent pipeline for our industry. We look forward to continuing the work and expanding opportunities and resources for employers and job seekers.”
Find the WIRC You Wood website here: https://youwood.com/
The campaign media will drive to these targeted landing pages based on audience:
Follow the WIRC campaign on social media:
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